Leisure businesses vary in how they operate their business. Some are built on a membership model, whereas others sell packages with any number of sessions to their customers. One thing they all have in common, however, is the need for foot traffic.
1. Make a great first Impression
Just like with people, the first impression of your business really matters. This is why you need to ensure that your is as clean and well presented as possible. For example, if you walked into a gym and there was equipment everywhere, towels on the floor, and dirty change rooms, you probably wouldn’t join, would you?
This is why one of the most effective steps you can take to increase visitors is to hire a facilities management company. They will provide highly trained staff who will clean your space from top to bottom to prevent the build-up of dirt and grime and protect your customers from harmful bacteria.
This regular maintenance will ensure that your business is always as clean as possible. This will create a great impression on both new and existing customers and encourage them to keep coming back to you.
2. Free Trials
Free trials are a great way to get people to come through your doors. With a well-managed system, you can avoid people abusing the offer and you can generate a good base of leads that you can use to grow your business.
If you’re unsure of how effective this system will work, start by running it for a small period of time rather than making it a permanent promotion. This will allow you to iron out any kinks and really use this promotional method to your advantage.
3. Referrals and Guest Passes
If you don’t want to do free trials, this is another effective method of promotion. This system works much like a word-of-mouth referral, often regarded as one of the most effective forms of marketing.
To stop people from using your facilities for free indefinitely, you can put a cap on the number of passes that a person has. To encourage referrals, offering a discount on membership after a certain number of sign-ups is a great place to start.
4. Great Signage
This may seem obvious, but poor signage can cause people to walk past your business without as much as a second glance. If your business is off a major street, use signs to direct people to your space so they can find it with ease. This can also encourage curious walk-ins looking to find out more.
5. Excellent customer service
Finally, if your staff offer poor customer service, you’ll not only struggle to attract new customers, but you’ll have difficulty keeping the ones you already have as well. Take the time to train your staff and ensure high standards are set.
There you have it! Now all you need to do is implement these tips and grow your business. Good luck!