YouTube is a platform that appeared at a time when social networks were starting to have importance in the communication strategy of companies. As a business leader, you immediately jumped at the opportunity, because you knew that video was going to have a significant place in marketing strategies. As a part of the Youtube marketing secrets you will need to know the followings.
Today, YouTube marketing has become the area in which you can excel the most. YouTube channel really does work, but you should realize that a lot of people don’t know much about marketing on this social network. Hope this post helps them understand better. Here are tips for making impactful YouTube videos.
Tips for creating impactful videos with YouTube:
First, Why Do Marketing On YouTube?
Before embarking on a marketing project on YouTube, the first question to ask yourself is to know if this platform is really suitable for your activity. To answer this question, it is important to know whether or not the platform has reached your target. Indeed, there are a few demographic and statistical segments that take YouTube’s reach into account. Among these we have the 1 billion users who are on the platform every month.
Then, we know that most Internet users are between 29 and 45 years old. It is also this age group that spends the most time on this social network. In addition, it is estimated that baby boomers (65 years and over) represent a large part of the users of the platform. Finally, note that the platform attracts as many men as women.
Therefore, with an adequate approach, it is possible to build up a very large audience on YouTube and this in most niches. It must be said, however, that almost everything will depend on how you are going to help customers and how curious they are going to solve their problem. So the goal of all your videos should be to inspire, entertain, or educate.
To communicate effectively on YouTube, it is important to be regular in your presence. For this, one video per week could be more than enough, because it shows that you are regular in your marketing strategy. The main thing is to publish every week at the same time to accustom Internet users to your presence. By reflex, they will wait for your content. However, this is refuted by some who feel that just posting regularly might be enough.
Invest In Quality Equipment
This is arguably one of the most important criteria for marketing on YouTube. Indeed, if Internet users cannot correctly read the video because of the poor quality of the image or the sound, they will not spend too much time on the video. You need very good sound quality and top lighting. For this one, it must be said that this is what makes the difference between the videos. Adobe Premiere is here to help you get out of it easily.
Optimal Video Length
The duration of an optimal video on YouTube should not exceed 3 and half minutes. After that, she no longer really has any interest in Internet users. It is therefore important to take this duration into account and not to make videos that are too long. You should especially know that most users of the platform will not play the whole video, even if it only lasts 3 minutes. It is a reflex for them.
Produce Videos In Advance
So not to waste time and especially to respect the frequency of publication of videos, the best would be to produce several and then produce them as you go. And if that can reassure you, it is not at all necessary to make great efforts. Good programming is enough.
Think About YouTube SEO
We don’t talk about it much, but it is essential for successful marketing on this social network. Today, YouTube is the second most visited search engine in the world, after Google. To improve your SEO on this search engine, you have to bet on quality content. Indeed, it is the only variable on which Internet users do not negotiate. After all, your role is to solve their problems.